The purchase funnel -- aka the marketing, conversion, or sales funnel -- has long been the backbone of traditional marketing programs. First introduced in 1898, it depicts the theoretical journey that ...

Stay in this business long enough and you’ll see the old become new again. The concept of the marketing funnel has returned in full force, and rather than fight ad agencies over the theory, Audacy has ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...