It looks like a torture chamber for cardboard and bubble wrap. At a lab in suburban Chicago, UPS Inc. tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking equipment.

Isabel joined DS Smith Packaging early 2016 to set up innovative e-commerce solutions that will support the business to engage into future omni-channel packaging. Prior to this appointment Isabel ...

Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...

A dream for any business that sells products is to have their product go viral. Anything that can get customers to love their product – tangibly or intangible – positively talk about it and create ...