It's 2025, and the business landscape is more crowded than ever. In almost every industry, buyers have endless choices — and less patience for cold calls, generic email blasts or outdated lead forms.

PR as a strategic business function is not louder or more promotional than before. It is more analytical, more disciplined, more integrated and more closely aligned with leadership decision-making. In ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. What was once a niche concept in technology has now become ...

Meltwater’s inaugural State of PR 2026 report, based on a global survey of more than 1,100 PR and communications ...

Law firms, in our experience, often discover the value of PR when the competition heats up. Faced with the prospect of business slowing or losing market share, leadership concludes that the problem is ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential. This undervaluation is evident in token budgets allocated ...

Agency recognized for pioneering AI-driven PR strategies through new PRCoverage.AI tool NEW YORK, NY, UNITED STATES, ...

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...