When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Free shipping remains the main attraction when brands are inviting shoppers to opt in for emails and/or text messages, according to Wunderkind’s 2025 Consumer Insights Report For Digital Commerce, ...

Ultimately, it’s all about trust. If you are using best practices and doing opt-in email, your customers have given you an invaluable asset: the right to send them email. When that “From” field ...