The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

As data privacy concerns rise, companies are rethinking their lead generation strategies to better respect and protect private customer information. Many business leaders are finding that maintaining ...

PropStream, a real estate data and analytics subsidiary of Stewart Information Services, has acquired lead generation and marketing platforms Batch Leads and Batch Dialer. The acquisitions merge ...