Cam Coleman announced Friday morning that he has signed a major NIL partnership with Nike, becoming one of the newest athletes included in the company’s Blue Ribbon Elite program. Coleman revealed the ...

In two weeks’ time, Faith Kipyegon is attempting to become the first woman to break the iconic four-minute barrier in the mile. As part of what Nike are marketing as Breaking4 — akin to Eliud Kipchoge ...

According to a Friday press release, Nike has partnered with 16 Texas Longhorns student-athletes as part of its new Blue Ribbon Elite NIL program. According to Nike, Blue Ribbon Elite is a ...

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The NBA preseason is here, and that means it’s hoodie weather. Nike is selling Nike Standard Issue Men’s Dri-FIT Pullover Basketball Hoodies for just $46. The list price is $90, so shoppers are saving ...

Kylian Mbappe's new Nike Mercurial Superfly 10 signature boots have leaked online, revealing the full design and colorway.

NIKE, Inc. NKE has announced ‘Sport Offense’ reorganization, aimed at reigniting innovation, better execution and refocusing on sustainable growth. The company is organizing into a sport offense to ...

Dutch speed skater Jutta Leerdam won gold in the women's 1,000m at the 2026 Winter Olympics. Leerdam celebrated her victory with her fiancée, Jake Paul, causing a stir on social media. After her race, ...

For decades, Nike has been synonymous with sport. Its legacy was built on the track, fueled by global basketball icons, and extended through innovation in running, training, and beyond. In 2025, that ...

Nike has filed a trademark for Bronny James’ signature logo, turning heads across Los Angeles and the basketball world.