NFLX is betting on AI-driven personalization, creator tools and advertising tech to boost engagement, reduce churn and support long-term growth.

As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its ...

Hollywood may have some conflicted feelings about the use of AI for content creation, but Netflix seems ready to jump in the deep end. According to The Verge, the streaming service has launched a new ...

Netflix has been secretly building an AI animation studio called INKubator to produce animated shorts and specials using generative AI tools.The Latest Tech News, Delivered to Your Inbox ...

Netflix is believed to be planning to launch a new animation studio that will use generative AI to create short-form videos. According to reports, the streamer is launching INKubator, which will focus ...

Netflix is expanding its use of generative AI to improve content discovery and enhance visual effects in its productions. While the company sees AI as a creative tool, the move raises ongoing concerns ...

Netflix says it is the "most GenAI-forward in the entertainment industry." That's putting it mildly: while Netflix is doubling down, much of the rest of Hollywood is shattered and vehemently against.

The use of AI in modern media can only be referred to as hotly debated, with most people coming down on the anti-use side, defending the artists and writers whose work is stolen in the process of ...

Netflix (NASDAQ:NFLX) shares climbed about 2% on Thursday morning after the streaming company outlined new artificial intelligence initiatives designed to improve how viewers discover content. Netflix ...

Netflix Inc. is using AI to help customers cut through the noise of content overload, said Elizabeth Stone, the streaming service’s chief product and technology officer. Related Articles New ‘Little ...

Netflix reported its quarterly earnings on Tuesday, and revenue was $11.51 billion—slightly below Bloomberg’s forecast of $11.52 billion. Earnings per share were $5.87, below an estimate of $6.94.