Rapper Chuck D, of Public Enemy fame, is one of several who agree that basketball greats and hip-hop excellence share a ...

Shaquille O'Neal helped pave the way for NBA stars to find success in hip-hop. Damian Lillard followed suit with his lyrical talents. Illustration: Kelsea Petersen / The Athletic; Photos: Gabe ...

Kevin McHale, Larry Bird, Mark Aguirre, Bernard King, Isiah Thomas and Magic Johnson starred in a commercial for Converse "Weapons." Illustration: Kelsea Petersen / The Athletic; Photos: Brian Ach / ...

Shaq and Ice Cube revisit how basketball and hip hop built a lasting cultural connection that will last the test of time.

Last month, she became the first Japanese woman and first DJ of Asian descent selected as the official DJ for the 2026 NBA ...

NBA YoungBoy thinks he’s the best rapper in the game, and he’s daring anyone to prove otherwise. Top has been active on social media lately, calling on fans to line up any artist for a hit-for-hit ...

NBA YoungBoy set off a lively conversation across social media after issuing a direct and unapologetic challenge that caught the attention of Verzuz TV and hip hop fans alike. On February 9, the Baton ...

NBA YoungBoy has been quietly working on a documentary throughout the MASA Tour. The film is set to be directed by Nico Ballestros and distributed by Foundation Media Partners. Ballestros previously ...

President of Basketball Ops today … head coach tomorrow? Master P isn’t ruling it out. The rap mogul-turned-basketball exec swung by the TMZ Sports studio this week and told Babcock he’s already had ...