Translucia is a Thailand-led metaverse initiative launched by T&B Media Global. It’s framed as a full virtual world where people can interact, attend experiences, and take part in commerce. For brands ...

Last spring, At an event in New York City, Robert Triefus, then Gucci’s CEO of Vault—the brand’s virtual marketplace—argued the recent deflation in hype around the metaverse was just a brief hiccup.

As the Metaverse evolves beyond its early hype cycle, its real potential is becoming easier to see. Instead of standing alone, it’s increasingly tied to bigger shifts across tech, including advances ...