With emergency orders being placed at Superdrug stores, Max Factor's ultra-bright collection is setting our makeup bags alight. Woah! We're all going Wild (sorry) for Max Factor's bright makeup ...

Following in the footsteps of Marina and The Diamonds and Eliza Doolittle, rising pop gal (and pretty face), Charli XCX has been signed to front Max Factor makeup. The hot singer, celebrating reaching ...

As a beauty journalist, I often approach highly praised products with a degree of scepticism. So when Max Factor's Facefinity powder was lauded for delivering a 'beautifully blurred soft focus finish, ...

It is not possible for me to discuss the history of modern cosmetics without invoking the name of Max Factor. The man was a genius. He created Pan-Cake, the make-up that made filming in Technicolor ...

Max Factor, the 100-year-old American makeup brand, will be discontinued by P&G early next year in the United States. Once the leader in the world of movie makeup, Max Factor is associated with many ...