Add Yahoo as a preferred source to see more of our stories on Google. Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But ...

A male model on Fendi’s couture runway for spring 2021 sported vivid red lips. That same season, for Charles de Vilmorin, a guy’s peepers were underlined with a swathe of makeup. While for Céline ...

Men’s grooming has become increasingly popular, as they want to look just as good as women before they step out of the house. Although many people believe that makeup is exclusively for women, men too ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

Across India, a quiet revolution is unfolding on men’s faces. Especially small town India. Until recently, makeup was widely considered a female domain. Now, take a stroll through the bustling markets ...

It is a fact that 15% of heterosexual men (aged 18 to 65) in the US currently use male cosmetics and makeup. In addition, 17% of the surveyed males said they would consider using makeup in the future; ...

The skin care and cosmetics markets have long been dominated by women, but men are increasingly joining in, too. Slowly but surely, the beauty industry seems to be moving in a much more inclusive ...

Is the world ready for a men's makeup boom? It better be, because judging from the latest trends in Hollywood, we're already there. And no, it's not just queer men who are buying it all up. Research ...