Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...
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Trends that will shape market segmentation in 2026
Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...
LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...
The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung ...
Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...
Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. Many founders and entrepreneurs find themselves diving ...
Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...
LONDON--(BUSINESS WIRE)--The biopharmaceutical products market is crucial and highly challenging. Biopharmaceutical products manufacturers require specialized and high-cost equipment to support ...
As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending ...
More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of the key highlights in the latest version of the Oracle Eloqua Marketing ...
With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...
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