If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...