The premium cruise line is rolling out a massive Captain’s Club shake-up featuring new loyalty tiers and point thresholds.

The chicken chain is trying to stand out from the pack by offering members WWE suites, NBA seats and exclusive merch drops.

Optimize your household budget this quarter with an in-depth analysis of the rewards platforms that deliver a genuine return ...

Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened ...

For years, Carnival Cruise Line rewarded loyalty in a simple way. The more days guests spent at sea, the higher they climbed ...

Restaurant loyalty programs need an overhaul. Independents often have a tough time competing with giants and Blackbird aims ...

New points milestones will give members of Celebrity Cruises’ Captain’s Club loyalty program the opportunity to unlock more rewards as they cruise.

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.