El Pollo Loco's strategic focus on value and menu innovation is driving stock growth as it successfully captures a new, ...

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant, announced a comprehensive brand refresh rolling out on May 15 th. The brand will lean into its passion for Fire-Grilled Chicken and ...

The brand expands its loyalty platform beyond discounts, offering members new, high-value rewards and exclusive access.

El Pollo Loco, the nation’s leading fire–grilled chicken restaurant chain, is taking its Loco Rewards program beyond everyday deals and into unforgettable experiences. As part of the brand’s ongoing ...

El Pollo Loco Holdings Inc. is in the second year of a three-year turnaround, the CEO said Thursday. The Costa Mesa, Calif.-based company, which on Thursday released earnings for the fourth quarter ...

On the cusp of its 500th location, El Pollo Loco is trying to create “local love” for the restaurant brand as it opens more locations outside its core market of California. “There’s a lot of history ...

El Pollo Loco, the QSR best known for its fire-grilled chicken, turns the big 5-0 this year, and is embracing the semicentennial with a new brand revamp. Refreshed stores, colors, fonts, positioning ...

COSTA MESA, Calif., May 02, 2025 (GLOBE NEWSWIRE) -- El Pollo Loco (LOCO), the nation's leading fire-grilled chicken restaurant, is proud to announce a comprehensive brand refresh rolling out on May ...

The company continued to improve restaurant-level margins in the fourth quarter, while transactions at franchised restaurants ...