A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Lego has made amateur architects out of millions of kids, not to mention their parents. Their sets do have a problem with longevity, though, and it’s not so much that those tiny bricks aren’t durable ...

is a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, and mechanical keyboards. Lego’s Mindstorms Robot Inventor kit is a new set that lets ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

Brad Charlton-Wells has made Lego builds for Olivia Rodrigo, Kings of Leon and Romesh Ranganathan.