Projection mapping is one of the new technologies that offer novel ways of interactive visualisation at events and venues. Rather than implementing static visuals, it engages users by transforming ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 55 min 37 sec ago By Adrianne Pasquarelli - 3 hours 20 min ago By Ethan Jakob Craft - 4 hours 46 min ago 4 hours 57 ...

At an after-party for the red carpet premiere of the seventh season of “Game of Thrones” at Walt Disney Concert Hall, partygoers watched as Westeros came to life on the building before them. An icy ...

There have never been so many ways to deliver an immersive video experience as there are today—from undulating tunnels of OLED panels to 200-foot-wide LED boards in stadiums, it’s an exciting time to ...

The latest evolution of what was originally IllumiRoom has completely removed the screen from the equation, projection mapping games across an entire room. Michelle Starr is CNET's science editor, and ...

For some time, projection mapping has been a hot way for artists and advertisers to engage their audiences. Recently, the technology has gone interactive, as evidenced by a playable website called ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Innovations in the fields of projection mapping and facial tracking are allowing artists to do some amazing, and creepy, things with digital images projected onto both inanimate and animate objects.