According to BtoB Magazine the web analytics market is expected to hit US$ 953 mil by 2014, and suggesting that the pickings might be even juicier Adobe recently acquired Omniture for the tidy sum of ...

Data analytics has become a cornerstone of calculated decision-making. Unfortunately, integration mismatches are common — and can do more harm than good. If organizations try to solve the problem with ...

Healthcare providers are failing to integrate digital data platforms into their IT infrastructure, and analytics into their clinical and operational workflows. This despite widespread availability of ...

Medallia, a software-as-a-service customer experience management (CEM) solutions company, has released Medallia Text Analytics, reportedly the first text analytics solution integrated into a CEM ...

The goal of the analytics system is to improve user access to data science capabilities on private, public and hybrid cloud environments. The system is built with the IBM common Structured Query ...

I don't believe only one type of analytics method or platform can speak "The Truth" about the multi-channel customer experience of your brand. Yet this belief can be found at every level of the ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

The Administrative Operations Integrated Analytics (AOIA) team is the primary data source for all reporting needs within Administrative Operations. AOIA is responsible for producing, validating, ...

“Providing detailed analytics on social engagement allows brands to assess the value of campaigns, and gain new levels of insight on the impact of influencer content, how it drives desired action, and ...