Sometimes, brand communities coalesce naturally as fans of your product or service meet at events, find each other online, or chat in the comments of your social media profiles. Otherwise, it can take ...

Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. Shoppers love a good deal. But when discounts become your go-to ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

Lots of people get confused by the term "gamification." The "game" part of the dictionary-recognized word can be considered somewhat of a misnomer. Many associate gamification with gaming (the kind ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

At its core, public health is about driving healthy behavior changes by building awareness, meeting people where they are, ...

Generation Z — those age 10 to 25 — are the most tech-savvy, web-oriented and connected group of consumers ever. They are increasingly driving consumer decisions and trends, and businesses are taking ...

In fact, there are more ways than ever these daysfrom boutique gyms to iPhone apps to upgraded virtual reality fitness devicesto infuse your workouts with the joy of play. The goal, of course, is to ...

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...