Scandals happen to every company, whether in regard to a company's products or services or an employee's personal life. Whatever the case, a damaged reputation can certainly be bad for business.

For established brands or emerging franchisors wanting to connect with their base, here’s actionable advice for improving industrywide reputation. A franchisor’s brand reputation is shaped by the ...

Opinions expressed by Entrepreneur contributors are their own. Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business.

Sixty-eight percent of trackable web traffic comes from organic and paid search, according to 2019 BrightEdge research. What are people seeing when they look for your brand online? Whether your ...