You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve posted a few times on social, sent some cold emails, tweaked the homepage ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this ‘execution gap’ kills momentum before ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

This is the second of a three-part series focusing on AI end-user adoption and training, following “Why AI Adoption and Training Matter.” Organizations across industries are investing heavily in ...

To leaders of successful organizations, strategy can feel like a slow, political exercise that invites too much debate, ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...