Raise your hand if you’ve ever said, “I just don’t look good in eye shadow,” or “Eye shadow is too confusing,” or “How the hell do you apply eye shadow?” Yeah, we’re going to guess most of your hands ...

Blue, brown, green—no matter what color your eyes are, a swipe of eyeshadow can make them pop. But raw color pigments can be intimidating to apply (maybe even the most intimidating, next to eyeliner).

Trying to master applying eyeshadow is like trying to master yoga: No matter how good you get, there's always a more advanced technique to learn. From cut creases to smoky eyes, there's an infinite ...

Not sure how to use your eyeshadow palette to accentuate your eyes? Look no further than our guide that highlights some of the best tips and tricks. Out of all makeup trends abuzz out there, eyeshadow ...

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

Danielle James is a New York-based journalist who covers all things fashion, beauty, and celebrity. She is also the founder of Model Citizen, a sustainable fashion company that encourages peer-to-peer ...

I know it may seem like an annoying extra step, but prepping eyelids with a primer will ensure makeup applies smoothly and looks even. The primer acts as a magnet for shadow pigments, holding onto the ...

Let him get lost in your sultry stare during your next date. Whether simple and delicate or statement and dramatic, find out how to apply eyeshadow to make him melt. From natural-looking, neutral ...