A familiar fast-food icon is getting subtle updates, and the reaction from loyal fans shows how sensitive change can be.

McDonald's just dropped the massive Big Arch, while Burger King revamped the classic Whopper. I taste-tested both to see which fast-food burger reigns supreme.

Tom Curtis said he wanted Burger King to be a “consumer-led” brand when he gave out his phone number a week or so ago. Today the chain made an announcement proving just how serious he is about this ...

Burger King tried to improve on the iconic Whopper. To which I ask, if it ain't broke, why fix it? Worried they may have ...