Alex Bornyakov, founder & CEO of supply-side platform VertaMedia, predicts that header bidding, which became successful in 2016, could die on the vine this year. While it has been successful, header ...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
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