The modern perm is making waves in 2021. Thinking of trying it out? Here’s what to know before you commit to the ‘80s inspired style. Well, we’re here to tell you that the perm is back but this time ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had a pastel pink phase), I had to wait until I had a full head of virgin hair.

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...