Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create segments. Google Analytics comes with quite a ...

The ability to create segments of your user base is an extremely powerful feature within Google Analytics. It’s hard to do meaningful analysis in Google Analytics without segments. This session will ...

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared ...

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program.