Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" is not counting. You need to filter the results to show today and you will see ...

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy ...