Gillette Makes Waves With Controversial New Ad Highlighting ‘Toxic Masculinity’

The new “We Believe” ad — a 48-second spot that Gillette shared on its social media accounts on Monday — plays on the company ...
6abc News

New Gillette advertisement takes on #MeToo topics and asks 'Is this the best a man can get?'

Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" slogan, but now they're asking "Is this the ...
The Eagle

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking backlash

Now, Procter & Gamble, the maker of Gillette, is out with a new ad, "We Believe," that challenges the image of masculinity it once promoted. The consumer goods company, whose net sales totaled $66.8 ...
Purdue University

Toxic publicity? Controversial ads like Gillette’s gaining popularity, especially during Super Bowl

WEST LAFAYETTE, Ind. — Gillette’s controversial advertisement denouncing toxic masculinity earlier this month had the look and feel of a Super Bowl commercial, yet the men’s hygiene supplier came out ...
KVOA 4

Gillette is woke now? When brands try to keep up with the times

NBC NEWS – You won’t see a single razor in Gillette’s new one-minute, 49-second advertisement, “We Believe.” The ad, which addresses toxic masculinity and the #MeToo movement, inverts the brand’s ...
Hosted on MSN

Wranglerstar, Gillette, and debates on toxic masculinity

The homesteading pros at Gold Shaw Farm comment on Wranglerstar and Gillette regarding toxic masculinity. ‘They put me on there to die’: Conservatives unleash on GOP’s failures to carry out DOGE ...