Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline. As you’re preparing to set up Google Analytics (GA4), you’re probably ...

Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...