India's largest-selling deo brand is constantly reinventing itself, says Sohini Das. IMAGE: Fogg's initial advertisements of 'No Gas, Only Perfume' were about how the deo's fragrance lingered on the ...
In 2015, a cheeky 30-second television spot achieved what most advertisers only aspire to: it embedded itself in everyday Indian conversation. The setup was simple—two soldiers at the India-Pakistan ...
A sanskari deo When Fogg first hit the market in 2011, its ads were all about the gas-free product. In one, the setting was a ...
exchange4media.com and Strategy Group, the Analytical Arm of TAM Media Research, jointly bring you a weekly column 'S-Group Insights' on Advertising Trends of different Product Categories. This column ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results