Fido might not think you’re funny. As a matter of fact, you might be hurting his feelings if you play the latest viral game with him. That’s according to professor Philip Tedeschi, the human-animal ...

A new social media craze called What The Fluff is sweeping the Internet where pets are tricked into thinking their owner has vanished under a blanket - and their perplexed reactions are brilliant. The ...

Dog owners everywhere are confounding their pups with the latest internet craze, known as the "What the Fluff" challenge. The rules are simple: As their pets look on, wannabe tricksters hold a blanket ...

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The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are (a noble cause ...

Dogs are cute. Magic is fun. Dogs reacting to their owners performing a disappearing “magic” act is a perfect combination. The most recent internet challenge to go viral involves humans holding up a ...

Pet parents are putting their dog's intuition to the test with the latest viral sensation: the what the fluff challenge. For the challenge, pet parents lift a blanket or sheet between them and their ...

A new internet challenge called “What the Fluff” is asking dog owners to play peek-a-boo with their pup. The game has the owner hiding behind a blanket and disappearing when they drop the blanket. But ...

A viral video "challenge" in which dog owners seemingly vanish into thin air left furry companions saying, "What the fluff?" Here are the mechanics behind the "magic" trick: The owner holds a sheet or ...

If you are not following your social media accounts closely, you are probably missing out on the latest adorable challenge that is taking the internet and pets by storm. Screen grab (Instagram/ ...