Riddled with design flaws and service gaps, the fitting room has been a longtime necessary-but-evil curse plaguing the store. However, experts indicate that the mainstream adoption of RFID, coupled ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

River Island is among fashion retailers gaining a trove of data with Crave Retail smart fitting rooms, enabling more seamless shopping UK fashion retailer River Island knows the value of its stores’ ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...

The mega-retailers said late last week that it has rolled out its Be Your Own Model tech that gives people the ability to see what they’d look like in the retailer’s apparel before buying it. The ...

The Walmart iPhone app now has Be Your Own Model, an AI-powered virtual fitting room with thousands of outfits. Walmart added Be Your Own Model to its iPhone application. The goal is to bring the ...

The Fytted app leverages patented AI technology to visualize how apparel from over 600 partnered retailers will look and fit on individual shoppers, increasing customer satisfaction with online ...