PIERS MORGAN got extremely agitated this morning when the Chief Fire Office for Lincolnshire Fire and Rescue Service stated his reasons for refusing to use the Fireman Sam cartoon brand. Throughout ...

LONDON: Character Options has been appointed British master toy partner for HIT Entertainment’s Fireman Sam in a multi-category licensing deal. Character Options will be launching new ranges for the ...

He's Prince George's hero next door. In fact, Fireman Sam has been on the scene for millions of children - and their parents - for 30 years. The firefighter from Pontypandy heard his fire bell chime ...

When Kent firemen Dave Jones and Dave Gingell came to S4C with their idea for a new animated action hero few could have envisaged that 25 years later Fireman Sam would be a household name. When Kent ...