Minimal, natural makeup that lasts all day.

Professional makeup artist El DeBratto agrees: multipurpose beauty products are key to an efficient makeup. “As a pro MUA with early days, I often don’t have much time in the morning before a shoot, ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Graham’s routine includes the Merit The Minimalist Perfecting ...

Martha Stewart recently posted a cheeky “Get Ready With Me” video with MERIT, sharing her 5-minute makeup routine for mature skin. She started the fun and informative video with a witty introduction ...

I love a natural, glowy makeup look, and after years of tweaking my routine, I've got it down to a science. There are a few products I always find myself coming back to, and Amazon's 2025 Big Spring ...

Summer is fast approaching (can I get an amen?!) and with highs of 20+ degrees hitting the UK this week, we're preparing to overhaul our entire beauty routine. Aka, thick bases are out and lightweight ...