Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Grand strategies are major, overarching strategies that shape the course of a business. Unlike tactics, they are focused on the long-term goals of the business. Running your own business means ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

Sustainable investing, also known as socially responsible investing (SRI) or environmental, social and governance (ESG) investing, may appeal to investors who want their portfolios to reflect their ...

Strategic partnerships are nothing new. For decades, companies have been working together, with businesses like Starbucks and Google; Spotify and Uber; and McDonald’s and Coca-Cola teaming up for ...

The American Hospital Association Committee on Research offers 20 examples of patient and family engagement strategies in its report, “Engaging Health Care Users: A Framework for Healthy Individuals ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Discover how game theory strategies improve decision-making in business, finance, and economics. Enhance your analytical skills with real-world applications.

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...