Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Learn what data analytics tools are, how they work, their key features, and how they can benefit your business. Data analytics tools are designed to help businesses make sense of large amounts of data ...

Companies such as BTA Sports are focused on data, analytics, and decision-support tools that help users organize and ...

Thanks, in part, to the Michael Lewis book Moneyball, and subsequent Hollywood film starring Brad Pitt, analytics in American sports have increasingly entered the mainstream consciousness. From a ...

Do you only think virtual reality (VR) is only for gamers? There are a lot of useful applications for VR aside from gaming, but one of the lesser-known, but potentially even more fun, applications for ...

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...