“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

it can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work. Some brands are inherently sexy, like the Ford ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. When you want to convince someone, influence them or make a ...

Opinions expressed by Entrepreneur contributors are their own. As humans, storytelling is ingrained in our nature, from ancient cave paintings to modern social media. In today’s business world, ...

As technology makes it easier for new products and services to appear, the art of storytelling has only risen in importance.

Opinions expressed by Entrepreneur contributors are their own. Have you heard the saying, “A picture is worth a thousand words?” Storytelling is worth even more because it can become the heart of a ...

Crysis 2 writer Richard Morgan has heaped praise on Naughty Dog’s stellar sequel Uncharted 2: Among Thieves, describing the PlayStation 3 exclusive treasure hunting romp as the “perfect example” of ...

So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...