Email marketing company Litmus is offering a new analytics feature that it says can provide a single view of email campaign performance and engagement. The new tool, the Litmus Integrated Insights ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

SAN FRANCISCO--(BUSINESS WIRE)--Keen IO, the data analytics platform company, today announced it has partnered with SendGrid, a leading customer communication platform that drives engagement and ...

Email service provider Adestra has launched a new product that allows users to identify the conversion rates of their email marketing campaigns using any web analytics provider they like. Adestra says ...

LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. LinkedIn now offers email analytics ...

Overview: AI-powered marketing analytics tools enable brands to move beyond basic reporting and leverage predictive insights, automation, and real-time optimiza ...