Research and development (R&D) productivity has long been a topic of concern amongst industry analysts (Drug Inf. J. 34, 1169–1194; 2000). In general, R&D productivity can be thought of as comprising ...

I had a recent experience at my house with my furnace. I was facing a crazy cold snap and a broken furnace, so the house was cold and the family was not happy. We had a local service company come out ...

As the Austrian American educator and author Peter Drucker said: “Efficiency is doing the thing right. Effectiveness is doing the right thing.” President-elect Donald Trump is focusing on efficiency ( ...

In a session at the Becker’s Hospital Review Annual Meeting in Chicago on May 17, Imran Andrabi, MD, chief physician executive officer and senior vice president of the clinical innovation office of ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate ...