RS Components has introduced the Duracell Procell range of alkaline batteries, designed to replace the company’s industrial range used by OEMs and professional end users. The series offers higher ...

Justifying a price premium for a brand is one of the most tangible ways marketing can drive impact in a business. Yet, persuading customers to not simply default to buying the cheapest product is ...

Azamara Cruises has announced a strategic partnership with Procell to launch Procell InSite onboard its small cruise ships. The professional brand of the Duracell Company, Procell InSite is a ...