Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out. On 12 ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

Research has shown that subliminal ads and other stimuli designed to influence us outside awareness can do so, but not very powerfully. I mean, there’s a big difference between getting thirsty people ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...