With intense online competition, B2B marketers must ensure they’re not missing a beat by positioning their companies in the best search engine, with the best ranking, for the best query – all of which ...

As media undergoes a significant transformation with a definitive shift from print to digital platforms, Ascend Agency is playing a pivotal role in shaping the future of public relations (PR) and ...

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

The mining industry is evolving rapidly, and so is the way executives communicate their expertise and company narratives. While print media has a place, investors, stakeholders, and the public rely on ...

Getting “press” can be a great way to get your business noticed, but the rules have changed with the digital landscape. While a favorable write-up in a traditional media outlet is usually good for a ...

As artificial intelligence and data-driven PR redefine public perception, the future of media influence is no longer just about messaging—it’s about who holds the power to shape it. Unsplash+ PR teams ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. What was once a niche concept in technology has now become ...

Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk.

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...