Economist Theodore Levitt once said a business's purpose is to "create and keep a customer." This simple statement cut through the business strategies of the time that focused on short-term financial ...

In a contemporary ad and tech landscape dominated by constant chatter about the wonders of AI, the urgent need for sustainability and a variety of other trends, the challenge for marketers and ...

What does the word “innovation” really mean? The term has risen to buzzword status in the last few years. We’ve seen innovation centers pop up across the city at various institutions, and we’re ...

You have /3 articles left. Sign up for a free account or log in. For most of the past 2500 years innovation was understood with a modifier: political innovation ...

I love learning innovation so much that, along with my collaborator Eddie Maloney, we are trying to build a new interdisciplinary field. In higher ed, sometimes the best way to get some traction in ...

It is equally fascinating and frustrating that one of the most important characteristics increasingly valued by healthcare and business leaders alike is also one of the hardest to define. “Innovation” ...