PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

These three top-tier businesses are reaping huge rewards from data analytics. Here's what your company might be missing out on. Simply put, data is the lifeblood at Express Scripts, a $44 billion ...

Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about how ...