“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

The lessons are pretty straightforward. Adopting a thoughtful, tiered approach to infrastructure allows companies to build ...

Having worked in various finance leadership roles in the technology industry both in Fortune 500 companies and in startups for almost a decade, there are few things I appreciate more than the value of ...

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...