Add Yahoo as a preferred source to see more of our stories on Google. My friend introduced me to Heroine Make after bringing me back some eyeliner from Japan, and I was hooked. The felt tip is ...

Halloween is coming up soon, and between Japan’s recent embrace of the spooky celebration and its preexisting cosplay culture, a lot of people are looking to transform themselves for a special night ...

Stuti is an English Lit graduate who studied Radio & TV Journalism while pursuing photography. A perfume enthusiast, she enjoys pop-culture commentary. Her dream is to live in a world where beauty is ...

TOKYO -- While Korean-style makeup is booming among young Japanese women amid the so-called third Korean wave, Chinese-style makeup, which features a bolder and more mature look, is also starting to ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...