Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer segmentation study on the banking industry. A leading banking sector ...

For years now, the big marketing clouds have focused on helping businesses build customer engagement from the top down, starting with campaigns. At Twilio Signal this week, the communications and data ...

Twilio Segment announced a tool, which is available starting today, to help marketers create fine-grained customer journeys. Until now the company has enabled marketers to build buyer personas and ...

The customer data platform provides a central place to collect first-party information about customers, but simply having a pile of data is not the point. Companies want to put it to work to improve ...

A business segment is a distinct division within a company, responsible for its own revenue generation and product or service offerings, allowing for independent financial reporting. A segment is a ...