PORTLAND, Ore.--(BUSINESS WIRE)--Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data ...

The most pressing challenge faced by the top brass in organizations is to handle and manage customer and master data complexities. Data is the kernel of any business in today’s evolving digital ...

This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

We’ve seen the rise of the customer data platform (CDP) in recent years as a central repository for collecting data about customers to better understand their needs. It’s worth noting that Twilio ...

Simon Data woke up an otherwise quiet growth engine this year for the customer data platform (CDP) industry. The New York City-based CDP provider announced a Series D funding round of $54 million ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of ...

Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...