I recently saw a commercial for the new Ford Focus that had me instantly intrigued. This commercial is the first-ever spectator-filmed commercial; it features professional drivers Tanner Foust and ...

SINGAPORE--As crowdsourcing gains traction, risks also will emerge from companies that exploit the public for their own benefit and questions remain over which is the rightful owner of the resulting ...

When you let your customers and fans market your product for you, you're tapping into the power of crowdsourced advertising. Crowdsourcing is a smart advertising method for businesses of all sizes, ...

You may have heard of crowdsourcing. But do you really understand what it is and why it's a great way to help your business? Here's a quick primer to get you up to speed. You'll learn how ...

You may not know it, but you do work every day for different companies -- and even your city government. This is called passive crowdsourcing, or the distribution of work or tasks to individuals who ...

Crowdsourcing, representing diverse internet users to achieve a defined objective, is a feature of the digital generation. Wikipedia currently hosts more than 48 million articles in 302 languages.

Crowdsourcing is all about diversity. That’s the new message of Jeff Howe, contributing editor at Wired and an absolute hero for all the crowdsourcing experts. His upcoming book, “Crowdsourcing: Why ...

In the wake of Karen The Bus Monitor’s windfall, here’s a look at the Net niceness that balances out the lulz. In the wake of Karen The Bus Monitor’s windfall, here’s a look at the Net niceness that ...

You’re a small, scrappy social change organization. You crowdsource. [Yeah, yeah, we know. It’s cheaper. Diversity solves problems faster. There is greater wisdom in numbers. Engagement builds ...