Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Any effort to stand out in a crowded marketplace teaming with competition should center on ...

Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many marketers overlook these ...

AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured ...

Online content is a vital marketing tool in the digital age. Different industries approach content marketing in different ways. They rely on several types of content to make an impact on their ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Leverage the STEP Content Framework to create diverse, engaging, and impactful LinkedIn content. Balance storytelling, thought leadership and personal content to boost credibility and connection on ...

Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...